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URL rewriting is the process of altering dynamic URLs into more user friendly Static URL. URL rewriting tool converts dynamic URLs into URLs that are easier for users to remember and easier for search engines. URL rewriting can be one of the best and quickest ways to improve the usability and search friendliness of your site.
URL is the web address of any web page (just like we have a particular residential address). URLs are classified into two types: static and dynamic.
Static URL - A static URL is one in which the content of the web page remains the same as long as someone do not changes code within the HTML.These web pages normally have .htm, or .html, file extension.
Dynamic URL - If you have a database driven website, the pages are normally generated by using data from a database. Here dynamic URLs are generated from specific queries to a site's database. A Dynamic URLs contain "?" and the part after "?" is database row identifier which is used to retrieved the specified data from one or more database tables.
Example of a dynamic URL
Every time when the values after "?" change, the resulted page will be different.
Search engine spiders don't like dynamic web pages when parameters are attached to the end of the URL after question mark ? character. Static URLs generally ranked fairer in search engine results, primarily because they are indexed faster than dynamic URLs.