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Alexa Traffic Rank is a ranking system set by alexa.com that basically measures a website's popularity. Alexa traffic ranking is calculated based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. Alexa Traffic Rank is based on both the number of visitors and the number of pages viewed on each visit. The lower your ranking number, the better your site.
It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site .
The rankings are calculated using traffic data collected only from users who have the Alexa toolbar installed.As a result the number of visitors to each website may not be accurately estimated.